Can You Afford a Big Partner?

Eric Greenspan Clever Marketing, Partnering Leave a Comment

When we ended the radio show, we started looking at forming strategic partnerships with companies that needed tech support for their customers. It seemed like the right next step in our marketing strategy. While in my COO’s office one day, he mentioned that one of our employees had a connection to Costco. I immediately responded with, “That’s the right fit as they have an extreme customer service model like our own, but they aren’t a good fit for us as they are a low price leader and services are not their focus.” He kept trying to convince me otherwise.