This story is not about the ego boost we all get when someone likes something you post on Facebook. This is about marketing and the results you are seeking for yourself or the client. What you post, when you post it and how matters. Facebook is not Twitter, nor Google+ and should not be treated the same.
We spend so much time everyday chatting with friends, posting our thoughts, trying to find the marketing formula, selling things, searching for love and reading. Social media has changed the world. It’s a better place; one that is less lonely and full of interaction, knowledge and fun. But let’s be straight here, social media is exhausting.
It’s so easy to say that “I want to cut back on my Facebook use this year.” I also might want to check email less frequently and tweet less often. But I don’t. Not even a little. I want more.
Every day I hear someone complaining about something in their life on Facebook. I don’t like it much. Unless the “friend” is a friend IRL, I generally unfriendÂ them after a few of these posts. You know, the ones that say, “My life is a mess and I’m tired of being alone” or “My girlfriend left me…” or “I’ve tried everything, nothing is working.” Stop your wanking Facebook isn’t listening or certainly doesn’t want to.
During our filming this weekend for School of Bookkeeping, this happened:
Pinterest is the hot new thing! The site is getting tons of traffic so it makes sense that you should be using this for your business. But how do I …
Is Facebook the new Myspace? Has Google+ taken over? In short, no. Twitter isn’t going to disappear in the near future either. I wouldn’t worry about competition from social networks like Snapchat, Tumblr, Path, Medium, Vine or Pocket either. Facebook is not the next Myspace just yet because it has a real revenue model. Facebook’s ads just keep getting better because they keep getting more targeted. This is due to Facebook continually adapted it’s model to gathering more and more about its users and then sharing this on the open graph. Facebook has more than vital data; it has desire data. Every time we hit “like,” we are aiding their cause.
I loved mine. I loved most of the others I saw too. You can find yours at https://Facebook.com/lookback But what about the parent that lost a child? The pre-op nose …
We post on Facebook, Twitter, Pinterest, Instagram and many others. We share our thoughts, ideas, videos and photos. We do this throughout our day and we don’t seem to mind the time we lose as a result. But if we are marketing a product, we must look at this differently. We must think about content marketing. In this case, our focus must be on driving visitors to the site. Our product or service is usually best represented on our website and since our goal is sales or some form of conversion, we are best serving ourselves by focusing our content marketing to a single source, our site.
When accepted into a Facebook Group, do NOT start by posting a link to your website or with a favorite photo and never, ever post something about your last meal. Groups are different and when they work, they work well. But there are a number key methods in which a new group member should learn and utilize to get the conversation going. And that is the #1 key method…Get the conversation going!
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