TrueTwit the Twitter Killer

Eric Greenspan Practice Development Leave a Comment

As an avid Twitterer, I often see the message, “@whoever is using TrueTwit verification.” Why? Why do you care who follows you? I’ve never understood why anyone would restrict anyone from doing so. While Twitter is littered with spammy accounts selling all sorts of ideas and items and services and other junk, why bother restricting yourself from being followed. You can always block someone that is engaging inappropriately and you can choose to unfollow those that fill your feed with garbage.

Remote Bookkeeping Services Get the Job Done

Eric Greenspan Practice Development, Remote Workplace Leave a Comment

The world has changed quite a bit in the past few years. Cloud computing is no longer a vision, it’s now a reality. QuickBooks Online, TSheets, Xero and mobile banking apps are standard issue today. Tools like GoToMeeting, Dropbox, Google Drive and Skype allow us to collaborate in ways never before possible. This all leads to new ways of doing business and in particular, it has opened the doors for remote bookkeeping and accounting services.

Email Marketing for Accountants and Bookkeepers

Eric Greenspan Marketing, Practice Development Leave a Comment

Facebook and Twitter are fabulous tools for keeping in touch and informing friends and followers of what’s happening in your life and work. Whether it’s a simple update about a school play in which your daughter has the non-starring role or your secret life that mirrors Walter Mitty’s, we use these two tools (and Google+) to share and engage. Let’s face it though, it’s a ton of work and more importantly, it takes time–lots of it. Email marketing remains the best option.

Lead and Client Acquisition Techniques Using Google, Facebook, LinkedIn and more

Eric Greenspan Marketing, Practice Development Leave a Comment

There are many ways to find new prospects for any type of business. Today, much of this is focused to the online world. Google and the Internet have made resources available that bring us directly to the right type of prospect and while we may have to use more than one tool, we can gather much of their contact information readily.