I have been marketing for my various companies and my clients for many, many years. I’ve created radio shows on major networks, worked with the best talent, built studios and programs, and flown all over the country to promote and syndicate. It was a ton of work.
Today, I have a Blue Yeti microphone, a boom arm, Zoom and Adobe Audition. I also have a son who made a great intro/outro guitar riff for me. But beyond that, I just get up, think up a topic (like this one) and spend 15 minutes live on my show talking. Then I produce it with Adobe Audition, publish it to Soundcloud. Next, my automation kicks in and shares it with my audience via email and social networks. It’s then syndicated to iTunes, Spotify, Tunein, Stitcher, Google Play Music, Pandora and more. It takes less than a half hour each day and my website hits double on show days. I make sales or schedule new consultations directly after shows.
It’s fun, it’s easy and you should be doing. Today, I’ll talk about how to get started and what you need to deliver a great podcast.